MultiBrand Education

Globalisation led to a market full of brands from across the Globe and the consumer had more options thereby more competitiveness between companies, leading to a better product value. As time passed, man Capitalised on everything even Education.

So why is our education system so rigid? Its like we can wear only one brand-clothing, If education sector is such a serious business, Why is it so rigid and not up to the market ? Why dont we have a market of competitive teachers ? Why is there such a stagnation in this ever growing business ? Although more development and innovative techniques are needed in this sector rather than the automobile, clothing and other goods sector, as all these sectors are by product of an efficient education system.

Having said that, what change do we really want ? Do we want our teachers to treat us like customers and say the customer is always right ??? No, thats not quite what I am saying. What I am trying to say is that whenever there is a competition, we tend to perform better. But our education system has become outdated and our respectable teachers have become a prey to it.

Again, I am not suggesting to start some teacher training programs. They are already equipped with adequate knowledge. What I am trying to say is to just bring competition into the market by allowing the consumers i.e. the students to permute and choose their teacher that best suits them through online as well as classroom programs.

An immediate thought comes, Why cant we do that ? May be because we are institutionalised. If we can choose our teachers all over the country by their Video Lecture Programme accompanied by Doubt Session, Personal Lectures then we can bring in more creativity and learn from those, whose words hammer our brain.

The idea seems to be a bit impractical and eliminating human touch, but then what about the distance learning courses; How have they become so successful ? The idea they bank upon is the value of time. If we students are offered a curriculum whereby we can plan our own session, we would realise our value of time and money and utilise it to the fullest. Instead of totally depending on the institute for our Intellectual Development just because we have paid full fees in lump-sum.

What if teachers have a market cap value like our Bollywood industry and they are individual entities whose rights, the Institution has to purchase in order to provide good facility to their customers. And the best democratic part being we have the right to choose.

Dont you now think, this was a Right curtailed from us a consumer ?

Jago Grahak Jago !!!